AI HealthTech Startups Gain Ground with Consumer Insight

In the rapidly evolving HealthTech space, user trust and adoption are critical. Several AI-driven startups focused on predictive analytics, virtual consultations, and remote diagnostics engaged Mar8Access to gain actionable consumer insights and behavioral data to refine their platforms.

We conducted comprehensive B2C and B2B research across North America, Europe, and Asia, using a mix of online surveys, UX testing sessions, and sentiment analysis. We explored themes such as data transparency, feature preferences, perceived value, and trust in AI-based diagnostics.

Key Deliverables:

• Global consumer behavior segmentation
• Product-market fit reports with feature-level optimization suggestions
• Retention and conversion driver analysis
• Privacy and data security perception mapping

Outcome:
The startups saw measurable improvements in user acquisition and retention. One client reported a 38% rise in monthly active users within two quarters. Another used our research findings to secure Series B funding by demonstrating validated user demand and engagement metrics.