Services
Price Intelligence
Our Price Intelligence services empower healthcare organizations to make strategic, data-driven pricing decisions in competitive and regulated environments. We analyze market pricing structures, competitor behavior, SKU-level pricing, MRP/MOP trends, and margin dynamics across therapy areas.
These insights help clients optimize launch prices, reposition existing brands, and improve portfolio profitability. By balancing affordability, compliance, and commercial objectives, we support pricing strategies that enhance market access while maintaining sustainable margins. Our approach ensures brands remain competitive and relevant in both price-sensitive domestic markets and global environments.
Our Capabilities
Data-Driven Pricing Intelligence Platform
New Launch Pricing Landscape Analysis
We analyze current and emerging price benchmarks across brands, SKUs, pack sizes, and dosage forms to support informed new product and line-extension pricing decisions aligned with market realities.
Price-Gap & Margin Analysis for Portfolio Optimization
We identify price gaps, margin leakages, and profitability opportunities within and across portfolios, enabling strategic price correction, premiumization, or value positioning.
Monitoring MRP / MOP Dynamics Across Therapy Segments
Our continuous tracking of MRP and MOP movements across key therapy areas helps clients stay compliant, competitive, and responsive to market shifts, trade practices, and channel dynamics.
Competitor Price Benchmarking (Brand-wise, SKU-wise, Pack-wise)
We provide granular competitor price comparisons at brand, SKU, strength, and pack level, offering clear insights into positioning, price corridors, and competitive intensity.
Actionable Insights for Pricing Strategy, Repositioning & Margin Correction
Beyond data, we deliver action-oriented recommendations supporting pricing strategy refinement, product repositioning, margin enhancement, and long-term portfolio sustainability.
Why Our Price Intelligence Matters
Real-Time Competitive Pricing Intelligence
Granular India & global pricing visibility
Therapy-specific and portfolio-linked insights
Supports launch success, lifecycle management, and profitability
Designed for strategic, marketing, and commercial decision-makers
Let's Drive Better Healthcare Outcomes
Connect with Mar8Access for fast, expert-driven research that fuels smart decisions.