Services
Market Research & Intelligence
We provide in-depth market research and intelligence to help healthcare companies navigate complex, evolving market landscapes. Our services integrate primary research, structured analytics, and competitive intelligence to generate actionable insights into prescriber behavior, patient dynamics, and therapy trends.
Through KOL interviews, RCPA studies, market sizing, and segmentation analysis, we support informed strategic planning and market access decisions. Our insights enable clients to identify opportunities, anticipate challenges, and refine strategies, ensuring data-backed growth and competitive advantage across domestic and global markets.
Our Capabilities
Actionable insights from primary research analysis
KOL / Doctor / Chemist Interviews (Primary Research)
We conduct in-depth qualitative and quantitative interviews with KOLs, physicians, and chemists across metros, tier I–III cities, and semi-urban markets. These insights help decode prescribing rationale, therapy preferences, brand switching behavior, and unmet clinical needs.
RCPA Surveys
Our RCPA studies provide on-ground visibility into brand share, prescription momentum, competitive substitution, and channel influence. We customize RCPA design based on therapy area, geography, and client objectives to deliver action-ready outputs.
Patient Behaviour Insights
We assess patient awareness, treatment pathways, affordability constraints, compliance challenges, and access barriers, enabling brands to adopt patient-centric messaging, services, and access strategies.
Market Size Estimation
Using a blend of top-down and bottom-up approaches, we estimate current and future market size, value, and volume. Our models incorporate epidemiology, price points, usage patterns, and growth drivers to support accurate forecasting.
Competitive Landscape & Therapeutic Trends
We map the competitive ecosystem, including leading brands, emerging entrants, pipeline products, guideline updates, and innovation trends, helping clients anticipate shifts and proactively refine strategy.
Segmentation & Targeting Strategy
We develop multi-dimensional segmentation models based on prescriber potential, behavior, specialization, and geography. This enables focused targeting, optimized field force deployment, and improved promotional ROI.
Competitor Brand Matrix (MRP, SKU, Pack, Content, Claims)
Our comprehensive brand matrices capture detailed data on pricing structures, SKU architecture, pack formats, promotional claims, and scientific narratives, providing a 360° competitive benchmark for strategy and execution.
Why Clients Trust Our Research
Insights into prescribers, patients, and markets
Strong pan-India and selective global research coverage
Therapy-area specialization and scientific understanding
Practical insights that translate into clear strategic actions
Flexible engagement models tailored to client needs
Let's Drive Better Healthcare Outcomes
Connect with Mar8Access for fast, expert-driven research that fuels smart decisions.